Business

[List] 5 Elements of an effective elevator speech

How are you doing on last Friday’s challenge? [Also, did you catch all the alliteration in that post title? My mom would …

Creativity is where you start. Specifically, your set of creative skills and the inspiration you pull from the world and pour back …

Which one of these can you provide? More than one? All of them? Accessibility All my products are digital. Or, all my …

Having a competitive advantage, at the most basic level, simply means that people want to buy from you (rather than from your …

You’re a small business. Or a tiny business (a.k.a a freelancer). You need a competitive advantage. You don’t have a lot of …

I’ve been yammering on about competitive advantage, so I figured I might as well put together a more coherent worksheet on it. …

We talked a bit yesterday about why pursuing cost advantage isn’t always the best route for small businesses. I’m not saying it …

Let’s talk a little about competitive advantage for the teensy-weensy guys in the business world. Wait, you business people probably don’t use …

Creative work is good. Financial security is good. Both together? Bliss. photo credit: AMagill Making money is good, okay? First, let’s …

or, Why You Need an Elevator Speech photo credit: Gideon Tsang You are chatting, feeling comfortable and a little prettier than usual. …